
Begin with a tiny interview sprint, five quick calls or chats where you ask only for pains, not opinions. Screenshot quotes, rank urgency, and rewrite the problem until it hurts. If nobody begs for relief, pivot immediately and protect your precious Saturday hours.

Lock a one‑page scope, then over‑invest in the first mile: signup, payment, and initial value. Use templates, snippets, and fiercely reused components. Every extra setting or preference delays learning, so ruthlessly cut. If you must add, replace something else entirely.

Ship embarrassingly early by noon. Publish a plain landing page, two screenshots, and a price. Email waitlisters, post where your users already hang out, and ask for one action only. Track clicks, replies, and purchases, then fix friction before dinner.